Anywhere you go, you’re going to find something to buy – whether it’s an item you need, want, or just saw and couldn’t resist. Where do you go when you want to purchase something? A store? Online? Or maybe someone else has already bought the item and wants to sell it to you cheap, no strings attached? Whichever avenue you choose, the task at hand always remains the same – choosing the best where to go buying guides will help make your shopping experience enjoyable and rewarding. Here are some tips on how to do that.
Determine your purpose
The first step in choosing a buying guide is determining what your purpose is. Are you looking for an overview of general trends, an analysis of a specific industry, or more targeted tips on how to save money while shopping? For example, if you’re looking for tips on buying wine at retail stores, Wine Spectator’s buying guide provides excellent coverage of different types of wines and brands. Conversely, if you want a little help shopping online or are interested in fashion trends but don’t know where to start, let The New York Times direct your attention toward its own digital editions—like Daily Shopping List—or similar blogs like Refinery29.
Choose a topic that you are passionate about
If you’re truly excited about your subject matter, it will come through in your writing and attract more readers. There are plenty of fantastic products out there, but if you feel that they aren’t a good fit for you, don’t choose them. Write honestly: Readers appreciate honesty and authenticity. If something isn’t right—if a product didn’t live up to its claims or fell apart quickly—share that feedback with readers. You can make a difference by showing others what works and what doesn’t work in order to protect them from spending their hard-earned money on the junk or poorly made items.
Use quality resources
If you’re using a guidebook, be sure that it’s current. If possible, check online reviews of where-to-go books you like and make sure they haven’t gone out of print. Be mindful of prices: If a buying guide is $50, and your friend gave you one for free at a party, you might be tempted to use your freebie—but steer clear. For example, Lonely Planet charges about $20 per guide book but often releases updated versions for free or (relatively) cheap; purchasing used versions can save money, too. Another pro tip: Lonely Planet and Rough Guide books are usually published each year in fall; check those out early if a trip is on your agenda!
Ask for testimonials เที่ยวไหนดี No matter what kind of product or service you’re marketing, whether it’s a guide or a piece of software, ask happy customers if they’ll give testimonials. Don’t ask them right away—give them some time to experience your product or service so that you can get legit reviews. And be sure that your testimonials are up on your website and your social media profiles. Everyone wants to know how awesome you are!
Focus on a certain niche
Niche guides are great ways to build authority and credibility on a certain topic. For example, if you’re an expert on skincare and beauty products, you can create your own buyer’s guide that provides an overview of different types of creams and brands out there. Or if you like fashion and clothes, you can create a buyer’s guide about the best places where people should shop for their wardrobe essentials. Whatever niche you decide, make sure it’s one that your readers will be genuinely interested in. Your goal is not only building authority but also reaching more people and making more money from each sale; both of which are impossible if nobody is actually reading your content or clicking on it!
Check their website and social media accounts
Before purchasing any guide, it’s a good idea to check their website and social media accounts to see what kind of content they produce. If you like their writing style and how frequently they post, that’s a great sign you’ll get value from a purchase. The same applies if you don’t like what you see on their page—that’s probably not someone worth buying a guide from. And, if they can point out other travel bloggers they work with, that’s an added bonus.
Contact the writer directly
It’s hard to know if a travel guide is trustworthy if you don’t know anything about its publisher. If you’re worried about whether a travel guide will live up to your expectations, make sure that it was published by an established, reputable publishing house and that it was written by someone with experience in travel writing. Another good sign is that some companies publish both books and guides on their website. Travel guides also come from well-known writers like Rick Steves or Lonely Planet; these companies are very careful about what they put out because it’s such a valuable brand. It may cost more money but knowing who produced your book means you won’t be disappointed later.